The Process

When I approach a project I like to completely understand the subject before putting an idea down. 

This involves

  • Understanding the client's mission statement and responsibilities

  • Become familiar with guidelines and style guides

  • Research previous design work done for client

  • Become familiar with industry trends and target demographic 

  • Establish a fresh concept and unique approach to solving the situation

Fortune 1000

PARS International offered reprints with a custom cover for the Fortune 1000.

 

I wanted something clean and minimal, I wanted the type itself to be a visual representation of what the list entails.

 

This was the first year, Fortune decided to change the style guides to their printed publication, the big addition was adding the classic font, Helvetica in its many iterations to every page in the magazine. I deemed it appropriate to have that as my starting point.

 

I divided each character reflecting the division of attributes that factor into the requirements of making the list, I took that concept further by grabbing fragments of the letters and having them repeat in a breakdown as each category is broken down.

 

It was acclaimed highly by both Fortune and PARS International and lead to many sales of the product.  

Indelve "Crash"
indelve-3-crash-hirez.jpg

Album cover for the band Indelve.

 

This was an interesting project, the client came to me with this cryptic looking line design, which symbolized a concept he had about electricity and the human condition.

 

I loved the idea and thought it was appropriate to involve a reflection since the concept bared a duality.

 

I layed out the design pefectly in a vector format the traced with charcoal about 15 times until I came with something that felt dark in nature as the music sounded.

 

I inverted the image, printed, mounted above a black basin of water and photographed.

 

I incorporated that image into a tablet I constructed out of ancient Roman architecture.

Featured in SVA Portfolios on Behance.net

Nate Smith + Kinfolk
19.03.19-20---Nate-Smith---1080x1080.jpg

Instagram ad inspired by classic jazz posters.

 

In the early days of jazz to save money on posters they would primt solid black on colored paper. It became accustomed to have them printed on yellow or orange paper. These colors allowed a high contrast image and type to be read in low light and from afar.

 

I decided to take that concept to this ad, although deviating from the classic 2 color print with a spash of orange for emphasis.